They said it couldn’t be done, but StarKist did it deliciously when they launched pouches with tuna, vegetables and hearty grains that you can heat in the microwave. 

You know you’ve arrived when you get your very own Funko Pop! It was amazing to join Funko’s family of pop culture ad icons. And they totally nailed my good side!

Tear. Eat. Chicken?! You got that right! Fans couldn’t get enough of our ready-to-eat no-drain Tuna Creations^® pouches which got us thinking: why not try ‘em with chicken?

StarKist celebrated 100 years as America’s most trusted seafood brand! Here’s to another 100 years of innovation in the portable protein industry and beyond!

I’ve got plenty of heart, but StarKist^® wants tuna that’s good for your heart not with heart. So it’s another ‘Sorry Charlie^®!’ for me but plenty of great tasting Tuna Creations^® and Salmon Creations^® for you.

I’ve been working for years to earn respect. And I finally got it when I joined my friends the Jolly Green Giant^®, Morris the Cat and Ronald McDonald^® in being honored with a special exhibit called “Salute to Advertising’s Greatest Icons” at the Museum of Broadcast Communications. The good folks at StarKist^® even shared a bunch of my memorabilia that is currently on display at the museum. 

StarKist^® Headquarters on Pittsburgh's Northside unveiled a giant lighted sign featuring me! Bright idea StarKist^®!

I battled fin-to-fin with other iconic mascots when I was named part of the Advertising Week Walk of Fame on Madison Avenue in New York City. 

After a brief hiatus, I swam back to TV better and fitter than ever to introduce StarKist’s^® innovative flavor fresh pouch^®.

I grabbed my power suit, power tie and laced up my finest fin-tip shoes when I rang the bell on the Wall Street Stock Exchange. 

In test markets I was introduced to a new love interest - Premia. She helped launch StarKist's^® premium Chunk Light Tuna. After a brief relationship we swam our separate ways. But don't you worry! There are plenty of fish in the sea for good old Charlie^®!

StarKist^® is all about keeping my finned friends safe. They were the first company to introduce “Dolphin Safe” Tuna.

I helped StarKist^® officially become the number one brand of tuna. Ninety percent of consumers recognized our  "Sorry Charlie^®" advertising. Just like StarKist^®, our consumers have good taste!

Just one year after my debut “Sorry Charlie^®” had already become a part of the American lexicon. I’m surprised it took that long. The quote has gone on to become one of the most popular and recognizable phrases in American pop culture.

Leo gave a call over to his animation friends at DePatie-Freleng Enterprises. They immediately thought of me! We worked hand in fin on an animated commercial featuring me, Charlie the Tuna^™! Some people think my voice sounds a lot like the actor Herschel Bernardi. We both sound Brooklyn street savvy with a side of Broadway culture. Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie^®, StarKist^® doesn’t want tuna with good taste, but tuna that tastes good!”.

StarKist^® hired advertising legend Leo Burnett to develop a new campaign to “establish a quality image for StarKist^® tuna and distinguish it from its main competitor.” Leo did his research and discovered a simple truth: Consumers want tuna that tastes good. They don’t like tuna that tastes “fishy.”